It is often said that the Libertarian Party or the libertarian ideology has the best product and the worst marketing. Various proposals have been put forward as to how to remedy this situation. One person went so far as to suggest wealthy libertarians pool their resources to create a not-for-profit newspaper with nationwide distribution.
The problems with that situation are numerous, including but not limited to: getting better name recognition by purchasing an established newspaper, newspapers are fading from the scene as national news resources, and actually getting people to read the newspaper in the first place.
Libertarian material is already available in greater quantity (and quality) than ever before. All a person has to do for free literature is visit any near-by Libertarian Party meeting, and the visitor will receive more than ample information to take home and read. It is all over the web, and there are journals available in print such as Reason magazine.
The question of how to reach the people was put to someone who has no experience in marketing, but great experience in problem solving, an engineer with a liking for philosophy. After months of pondering the problem a conclusion was reached:
The problem isn’t that the material isn’t out there. The problem isn’t getting the material to the people, the problem is getting the people to the material.
How can the Libertarian Party, or any other libertarian organization, get the people to the message? How did the socialists do it?
The Socialist Party has never won major elections. There has never been a Socialist Party president. Yet for all of that, their platform has, to a large extent, been passed.
They did it through education. They became teachers, and year after year molded the opinions of future leaders and future teachers. Each generation brought the country a step closer so that while the United States was still fairly free at the beginning of the 20th century, it certainly wasn’t at the beginning of the 21st.
That is why there is one region of the Libertarian Party, a small region, planning on doing something about it.
The Antelope Valley Libertarian Party is starting a scholarship program. As a small region with a small budget, they will only be able to afford one scholarship a year, and not a large scholarship either. Once the program is started it is expected to grow, to eventually offer more and larger scholarship.
This scholarship will be available to anyone who fulfills three requirements.
1. Pays Libertarian Party Dues.
2. Attends Libertarian Party meetings.
3. Is studying to be a High School History Teacher.
4. Is attending California State University at Northridge.
The location was chosen because that is the closest college to offer education as a major. The major was chosen after much deliberation to pick the one major that will, in the long run, increase liberty.
It is a long term investment that won’t see a return for a long time, but as a long term goal this may be the best way to bring people to the message.
Pledges to the fund can be made by contacting the Chair of the AVLP.